Supply Quality Policy

1) Inventory Eligibility

• Publishers must own or have authorized control of the sites/apps they monetize.
• Maintain accurate ads.txt / app-ads.txt files with entries we provide.
• Comply with applicable laws and the policies of demand partners and app stores.
• We may require site/app verification, business documentation, or traffic proofs.

2) Prohibited Content

• Illegal content, hate speech, adult sexual content, weapons, drugs, counterfeit goods.
• Malware, spyware, forced downloads, deceptive redirects, cloaking, or device fingerprinting.
• Misleading or harmful medical/financial claims; predatory lending; scams.

3) User Experience & Ad Placement

• Ads must not obscure content or trigger accidental clicks; avoid misleading placements.
• Respect platform guidelines for interstitials, rewarded, and pop formats.
• Limit ad density; avoid excessive refresh; adhere to viewability best practices.
• Do not manipulate the back button, push notifications, or system dialogs for ad engagement.

4) Invalid Traffic (IVT) Prevention

• Strictly prohibit bot traffic, incentivized installs/clicks (unless approved), click farms, or traffic exchanges.
• Disclose all paid media sources used for arbitrage. Maintain logs for audits.
• Integrate our measurement tags for fraud detection and anomaly monitoring.

5) Measurement & Transparency

• Enable viewability and fraud measurement (e.g., Open Measurement SDK where applicable).
• Provide read access to analytics as needed for discrepancy resolution.
• Follow our tag implementation guide and success checklist.

6) Privacy, Consent & Data

• Deploy a compliant Consent Management Platform (CMP) where required.
• Collect, store, and share data only with lawful basis and for legitimate purposes.
• Do not pass PII in ad requests or URLs. Avoid unauthorized fingerprinting.

See our Privacy Policy for details on data handling and user rights.

7) Payments & Adjustments

• Payouts may be adjusted for IVT, policy violations, chargebacks, or partner‑reported discrepancies.
• We provide transparent reporting and reconciliation windows.

8) Enforcement

• We may issue warnings, require remediation, disable placements, or suspend accounts.
• Severe or repeated violations may result in termination and non‑payment of invalidated earnings.
• Publishers may appeal enforcement decisions by providing evidence within 7 calendar days.

9) Updates

We may update this Policy to reflect changes in best practices or partner requirements. The "Last updated" date indicates the current version.

10) Contact

• Email: quality@adxmeta.com
• Abuse reports: abuse@adxmeta.com
• Address: Insert your registered address